- By Ada Brownell
Preachers, funeral directors, and a few other
professions have learned “the 300 rule” through personal experience, says
author and marketing expert Donald F. Pooley.
“The average person knows 300 people
on a friendly level,” says Pooley. “Wedding
planners tend to make reservations for 300 guests. Funeral directors plan for 300 mourners.”
I’ve learned my circle’s eye revolves around my
family. Then it gets wider and wider.
Pooley, a business expert, says our circles
intersect with our loved ones and friends’ circles, and then we often connect
with our family’s and friends’ circles. Soon we’re multiplying 300 times 300
and we have influence of 90,000 people.
In today’s world with Twitter and retweets,
Facebook, Pinterest, and other online media there is no telling how many people
could be influenced by one person—either for good or evil. For instance three
people who had nearly 5,000 Twitter followers each retweeted a tweet about one
of my books today. My circle of influence immediately enlarged.
Why should influence interest a Christian
writer? For me, the whole reason I write is to give
“stick-to-your-soul-encouragement.” The purpose is to encourage Christians to
grow in their faith. If they don’t know
Jesus, I’d like to influence or encourage them to believe and accept His gift
of eternal life.
As a Christian marketing expert Shelley Hitz told
me, you never need to be embarrassed to market your writing if you share information
readers need, would like to know; or something they can enjoy, such as an
inspirational novel. In my writing sometimes I try to remind people of things
that are facts, such as God is still on the throne. That’s important to the
suffering, discouraged and depressed. The idea is to bless people with what you
share and the great stories you tell.
God gave us gifts and plans for us to use them.
“We are God’s workmanship, created in Christ Jesus to do good works, which God
prepared in advance for us to do” (Ephesians 2:10 NIV).
Ada
Brownell
 |
Peach
Blossom Rancher,
Sequel
to The Lady Fugitive
2015
LAUREL AWARD RUNNER-UP http://ow.ly/QzlIP
Ada Brownell Author Page
Stick-to-Your-Soul
Encouragement
|
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