Tuesday, November 15, 2011


I was a daily newspaper reporter who received dozens of news releases every day. Here's some of the advice I gave Ozarks Chapter of American Christian Writers recently.

· Use a professional-looking letterhead.
· Insert the date
· Contact: Name
  E-mail Address

· If you are promoting a book and free review copies are available upon request, say so. You also can send out news releases in advance for speaking engagements.
· Write your headline. Mine would say something such as:
   Former medical reporter addresses death, resurrection
   and the eternal in new book, Swallowed by Life
   Pick out the most important nugget about the book for the headline.
· Use a dateline (Place of origin. Some might actually include the date). The date line is all caps: SPRINGFIELD, MO—
· Start your lead, literally your hook, right after the dateline. If you are speaking or doing a book signing, use that in your lead and maybe even the headline. If you have connections to the community, such as being a native, graduate of area schools, etc.
· If possible, it should be one page in length.
· Use pertinent information such as your summary sentence that describes the book, and about a paragraph of other description.
· If it’s non-fiction, add a few facts and quotes to support your book’s thesis.
· Add a short bio on your background in general and success as a writer.
                                                                                                                                                                                                               Copyright Oct. 1, 1011